Innovative folding furniture shines in Lagos, while Homein's smart space solution further illuminates the hope for a comfortable home.
From September 24th to September 26th, 2024, in Lagos, Nigeria - a megacity predicted to have a population exceeding 90 million by 2100 and become the world's largest city - a Big5 exhibition focusing on future living challenges (from September 24th to September 26th) came to a successful conclusion.
The home building materials platform brand Homein, representing environmental protection and innovation, has launched a revolutionary folding metal bed solution in response to the high birth rate and severe housing space pressure in the local area. It has solemnly promised to invest 10% of its market profits in the construction of low-rent housing and furniture donations, directly addressing the livelihood problems of over 500,000 homeless people in Lagos.
The "Essential Needs of Life" series on display this time has evoked a strong response:
The multi-functional adult metal bed: weighing only 15 kilograms, it can be easily folded and can be used in various scenarios such as home, dormitory, camping, military use, and even as a sofa stand.
The foldable baby bed: providing a flexible and economical compact space solution for the rapidly growing new families.
With its low-cost and highly creative exhibition booth, Homein attracted 283 high-quality clients to actively negotiate within four days. These clients included architects, designers, traders and franchisees. Moreover, the local chief voluntarily offered land resources as strong support, helping to expand the market.
"The explosive population growth in Lagos has made 'housing' the most urgent necessity," emphasized Joey, the head of Homein. "Our products solve the problem of space, and our original intention is more focused on addressing the social issue of 'having a home to return to' - converting 10% of each profit into bricks and mortar to build shelters for the disadvantaged." This exhibition not only demonstrated the huge potential of innovative folding furniture in the emerging market of Africa, but also marked a model practice that prioritizes both commercial success and social responsibility. It injected warm and solid strength into Lagos' journey towards becoming a megacity.
